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David Birks

David Birks

David retired in 2016 as the Dean of the Faculty of Business, Law and Sport and Director of Winchester Business School at the University of Winchester. Prior to working at Winchester, David worked at the Universities of Southampton, Bath and Strathclyde. He has over 30 years' experience in universities, primarily working on postgraduate research, marketing, management and design programmes. David is co-author of Europe’s leading Marketing Research text: Malhotra, N.K., Birks, D.F. and Wills, P., Marketing Research, An Applied Orientation, 4th European Edition, Pearson, 2012. David has continued to practice marketing research throughout his university career, managing projects in financial institutions, retailers, local authorities and charities.

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