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Business and Management

Level 3 Apprenticeship in Digital Marketing


Course Overview

This apprenticeship is designed for individuals specialising in digital marketing, where they will be responsible for developing and implementing digital campaigns across a variety of online and social media platforms.

Typical Job Roles: Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.

Course Content

Along with the principles, strategies and techniques used to plan a digital marketing campaign, learners will gain an overview of areas including search marketing, search engine optimisation, Pay-Per-Click, email marketing, web analytics and mobile apps. 

They will explore the different social media platforms, how to apply them in the business environment and how to analyse their results, all with reference to data protection and digital etiquette.  

The principles of coding across different platforms, including programming languages and the components required to make web applications work, are also covered. 

Entry Requirement

Learners must be employed within the sector to enrol on the apprenticeship and have 5 GCSEs at Grade C / 4 or above, including Maths and English or equivalent


During the duration of the programme, the learner will have a dedicated assessor who will support their learning, development of competency and generation of evidence. This will also be supported between visits by information, advice, guidance and technical competence support.

The assessor will work with the learner and the employer in order to ensure that all learning needs are being met for both parties, in order to ensure successful progression
against all elements of the apprenticeship during the period of the programme. The knowledge modules and vendor qualifications will require formal teaching sessions.  They include:

Module 1Principles of Coding
Module 2Marketing Principles
Module 3Digital Marketing Business Principle Vendor Qualifications

In order to pass the apprenticeship, the learner needs to successfully pass the End Point Assessment. This assessment is made up of a number of stages:

  • A portfolio – this is a collection of evidence from real work projects
  • A project – undertaken within a controlled environment (away from the day to day workplace) over the period of one-week
  • An employer reference
  • A learner interview – this is carried out via a face to face or remote call with an assessor from the end point assessment body, where questioning will be carried out around the contents of the portfolio and the project

The assessor from the end point assessment body will then decide whether to award successful apprentices with a pass, a merit or a distinction.

Where does this course lead to

Completion of the apprenticeship will allow learners to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS and to apply for registration to the Register of IT Technicians. 


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Course Outline

Course Code: MP73
Study Mode: Apprenticeship
Duration: 78 Weeks
Start Date: TBC.
2022 Basingstoke College of Technology, Worting Road, Basingstoke, Hampshire RG21 8TN.
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