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Business and Professional

Level 4 Professional Digital Marketing - Applied Marketing CIM Certifiate

Higher Education

Course Overview

This Level 4 CIM course gives an understanding of the wider role of marketing and insight into consumer behaviour. Essential knowledge and skills to implement tactical marketing activities are given for successful performance at an operational level.

To gain the Level 4 Professional Marketing Certificate, you will need to pass all three modules:

  • Applied Marketing
  • Planning Campaigns
  • Digital Marketing Techniques

However, each module can be taken as a standalone to gain an award.

The Awarding Body at The Chartered Institute of Marketing (CIM) has commended Basingstoke College of Technology for the excellent standard of results achieved for assessments submitted in the Dec 2019 assessments session for the Marketing module of the Certificate in Professional Marketing.

Course Content

The module comprises three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of examination. By the end of this module you should be able to:

Unit 1: The Marketing Concept 

  • Understand the contribution of marketing to the organisation (15%)
  • Know what influences customer behaviour across a range of contexts (15%)

  • Unit 2: Analysis and Insight 

  • Understand the factors and trends in the marketing environment and how they affect marketing (15%)
  • Know a range of options for gathering relevant marketing information (15%)

  • Unit 3: Marketing Mix

  • Understand the application of the marketing mix within different marketing contexts (20%)
  • Know how to apply and adapt the marketing mix to satisfy customer needs and business goals (20%)
  • Entry Requirement

    Any one of the following:

    • Level 3 Introductory Marketing CIM  Certificate
    • Level 3 Foundation Marketing CIM Certificate
    • Any UK degree or international equivalent
    • Professional practice (suggested two years in a marketing role)

    If English isn’t your first language, you will also need to demonstrate that you’ve achieved one of the following English language qualifications within the last two years:

    • IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above).
    • Cambridge Certificate of Advanced English grade B or above.

    You will be required to complete a marketing diagnostic test.


    The two-hour examination comprises multiple-choice questions to be completed in a controlled environment.

    Where does this course lead to

    Completion of the full Level 4 Professional Marketing CIM Certificate leads to the Level 6 Professional Marketing CIM Diploma.

    How to Enrol

    To enrol on this course please email professional@bcot.ac.uk with your contact details and attach your CV. The course tutor will contact you to discuss the course and will provide you with an enrolment code.

    When you have the enrolment code you can enrol online by clicking the button below.


    Enrol Now

    Course Outline

    Course Code: JEBC021
    Study Mode: Higher Education
    Location: Basingstoke
    Start Date: 20/09/2023
    Day & Time: Wed 6pm to 9pm
    Duration: 10 Weeks
    Tuition Fees: £500.00
    Exam Fees: £150.00
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    2023 Basingstoke College of Technology, Worting Road, Basingstoke, Hampshire RG21 8TN.
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