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This is a Level 4 course that gives understanding of the wider role of marketing and insight into consumer behaviour. Essential knowledge and skills to implement tactical marketing activities are given for successful performance at an operational level.
To gain the Level 4 Certificate in Professional Marketing, you will need to pass all three modules:
+ Integrated Communication
+ Digital Marketing
However, each module can be taken as a standalone to gain an award.
Subjects covered include:
Unit 1 – Marketing (Starts in September 2018)
Unit 2 – Integrated Communications (Starts in December 2018)
Unit 3 – Digital Marketing (Starts in March 2019).
Any one of the following:
If English isn’t your first language, you will also need to demonstrate that you’ve achieved one of the following English language qualifications within the last two years:
You will be required to complete a marketing diagnostic test.
Unit 1 Multi-choice online exam (2 hours)
Unit 2 Assignment - Professional report consisting of various tasks
Unit 3 Portfolio - Blog, website, email campaign, social media, evidence (tactical)
Completion of the full CIM Level 4 Certificate in Professional Marketing leads onto the CIM Level 6 Diploma in Professional Marketing.
To enrol on this course please email firstname.lastname@example.org with your contact details and attach your CV. The course tutor will contact you to discuss the course and will provide you with an enrolment code. When you have the enrolment code you can enrol on-line by clicking the button below.
Basingstoke College of Technology
Worting Road, Basingstoke
Hampshire, RG21 8TN