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Marketing - Level 6 CIM Diploma - Strategic Marketing

Higher Education

Course Overview

The CIM Level 6 Diploma in Professional Marketing is aimed at the professional marketer working in an operational, supervisory or management role who wishes to develop their knowledge and skills across a range of areas to succeed and progress their career in marketing.

To gain the Level 6 Diploma in Professional Marketing, you will need to pass all three modules:

  • Strategic Marketing
  • Mastering Metrics
  • Digital Strategy

However, each module can be taken as a standalone to gain an award.

The Awarding Body at The Chartered Institute of Marketing (CIM) has commended Basingstoke College of Technology for the excellent standard of results achieved for assessments submitted in the December 2016 assessments session for the Strategic Marketing module of the Diploma in Professional Marketing.


Course Content

This module is about how to take a strategic approach in marketing planning to achieve competitive advantage. It recognises the significance of situation analysis and introduces techniques for assessing the external and internal environments that enable effective decision making. The module outlines the importance of all stages within the marketing planning process, from the audit, through strategic decision making, to implementation of plans. It outlines how managing resources and employing monitoring and measurement techniques enables the achievement of strategic marketing objectives.


Module structure


The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of examination. The examination will comprise a number of extended answer questions to be completed in a three-hour controlled assessment.

Entry Requirement

CIM Level 4 Certificate in Professional Marketing

Any equivalent level 4 marketing qualification

Bachelors or masters degree

Minimum of 2 years Professional Practice and diagnostic assessment onto level 6


A three hour exam

How to Enrol

You can enrol directly onto this course if you have the entry requirements noted above.

If you would like to enrol but do not have the entry requirements please email information@bcot.ac.uk with your contact details or telephone 01256 306484.


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Course Outline

Course Code: JEBC033
Study Mode: Higher Education
Location: Basingstoke
Start Date: 19/09/2019
Day & Time: Thu 6pm to 8.30pm
Duration: 10 Weeks
Tuition Fees: £800.00
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Basingstoke College of Technology I 2019