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The CIM Level 6 Diploma in Professional Marketing is aimed at the professional marketer working in an operational, supervisory or management role who wishes to develop their knowledge and skills across a range of areas to succeed and progress their career in marketing.
To gain the Level 6 Diploma in Professional Marketing, you will need to pass all three modules:
However, each module can be taken as a standalone to gain an award.
Awarding Body at The Chartered Institute of Marketing (CIM) has commended
Basingstoke College of Technology for the excellent standard of results achieved
for assessments submitted in the December 2016 assessments session for the
Strategic Marketing module of the Diploma in Professional Marketing.
module is about how to take a strategic approach in marketing planning to
achieve competitive advantage. It recognises the significance of situation
analysis and introduces techniques for assessing the external and internal
environments that enable effective decision making. The module outlines the
importance of all stages within the marketing planning process, from the audit,
through strategic decision making, to implementation of plans. It outlines how
managing resources and employing monitoring and measurement techniques enables
the achievement of strategic marketing objectives.
module comprises three units of two learning outcomes each. Each learning
outcome will be covered by the related assessment criteria and will be assessed
by way of examination. The examination will comprise a number of extended
answer questions to be completed in a three-hour controlled assessment.
CIM Level 4 Certificate in Professional Marketing
Any equivalent level 4 marketing qualification
Bachelors or masters degree
Minimum of 2 years Professional Practice and diagnostic assessment onto level 6
A three hour exam
You can enrol directly onto this course if you have the entry requirements noted above.If you would like to enrol but do not have the entry requirements please email firstname.lastname@example.org with your contact details or telephone 01256 306484.
Basingstoke College of TechnologyWorting Road, BasingstokeHampshireRG21 8TN01256 354141