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apprenticeship is ideal for those who are seeking to start a career in marketing. It develops the skills and knowledge required
for a successful career in a fast-paced environment and focuses on “traditional” or
“digital” marketing, conducting market research, customer segmentation, analyzing
competitors and creating marketing material.
apprenticeship is delivered within the workplace using real examples from the
apprentice’s daily work.
apprentice will benefit from excellent coaching from our highly skilled
assessors. Assessors will work closely
with you to ensure the skills being developed reflect your requirements.
The programme requires a selection of competency and knowledge based units
Collect and Organise Market research date
Follow the rules to deliver customer service
Work with other people in a business environment
Improve own performance
There is a wide range of optional units, allowing the learner to tailor the qualification to their job role, these include a range of competency and knowledge based units.
Contribute to conducting direct marketing campaigns
Use digital and social media in marketing campaigns
Analyse competitor activity
Support the co-ordination of an event
Using collaborative technologies
Word processing software
Develop customer relationships
Design and produce documents in a business environment
Plan and organise an event
Co-ordinate an event
To complete the apprenticeship, the learner must also complete:
Combined (competence and knowledge) qualification is a work-based qualification that combines competence and technical knowledge to give learners the practical competencies, technical skills and sector-related knowledge they need to be able to carry out a job effectively. Candidates will complete an initial assessment to establish suitability, as this is a work orientated qualification, for learners who are employed within the business administration sector such as Personal Assistant, Office Executive, or Office Supervisor they may already be employed in a cross-sector role of function that involves responsibility for carrying out and managing business administrative operations and functions.
This programme is delivered through a range of assessment methods including observations, discussions, case studies, knowledge questions and witness testimonies. The functional skills exams are online assessments, delivered in the work place. The principles units will be taught in the classroom, again there are options for this to meet employer and learner needs.
Apply now for a full-time or part-time course at BCoT
Basingstoke College of Technology
Worting Road, Basingstoke
Hampshire, RG21 8TN