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Level 2 Apprenticeship in Marketing


Course Overview

This apprenticeship is ideal for those who are seeking to start a career in marketing.  It develops the skills and knowledge required for a successful career in a fast-paced environment and focuses on “traditional” or “digital” marketing, conducting market research, customer segmentation, analyzing competitors and creating marketing material.

This apprenticeship is delivered within the workplace using real examples from the apprentice’s daily work.

Your apprentice will benefit from excellent coaching from our highly skilled assessors.  Assessors will work closely with you to ensure the skills being developed reflect your requirements. 

Course Content

The programme requires a selection of competency and knowledge based units

Mandatory units:

Collect and Organise Market research date

Follow the rules to deliver customer service

Work with other people in a business environment

Improve own performance

There is a wide range of optional units, allowing the learner to tailor the qualification to their job role, these include a range of competency and knowledge based units.

Contribute to conducting direct marketing campaigns

Use digital and social media in marketing campaigns

Analyse competitor activity

Support the co-ordination of an event

Database software

Website software

Bespoke software

Presentation software

Using collaborative technologies

Database software

Website software

Bespoke software

Presentation software

Using collaborative technologies

Word processing software

Develop customer relationships

Design and produce documents in a business environment

Plan and organise an event

Co-ordinate an event

To complete the apprenticeship, the learner must also complete:

  • Functional skills for English, Maths and ICT at Level 1
  • Personal learning and thinking skills (PLTS)
  • Employment rights and responsibilities (ERR)

Entry Requirement

Combined (competence and knowledge) qualification is a work-based qualification that combines competence and technical knowledge to give learners the practical competencies, technical skills and sector-related knowledge they need to be able to carry out a job effectively. Candidates will complete an initial assessment to establish suitability, as this is a work orientated qualification, for learners who are employed within the business administration sector such as Personal Assistant, Office Executive, or Office Supervisor they may already be employed in a cross-sector role of function that involves responsibility for carrying out and managing business administrative operations and functions.


This programme is delivered through a range of assessment methods including observations, discussions, case studies, knowledge questions and witness testimonies. The functional skills exams are online assessments, delivered in the work place. The principles units will be taught in the classroom, again there are options for this to meet employer and learner needs.

Progression opportunities

  • Diploma in Marketing level 3
  • Diploma in Business Administration level 3
  • Diploma in Customer Service level 3
  • Diploma in Management level 3

How to Enrol

You can enrol directly onto this course if you have the entry requirements noted above.

If you would like to enrol but do not have the entry requirements please email information@bcot.ac.uk with your contact details or telephone 01256 306484.

Course Outline

Course Code: MP40
Study Mode: Apprenticeship
Duration: 1 Year
Start Date: TBC.
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Basingstoke College of Technology I 2019