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The Digital Marketer is
someone who normally reports to a marketing manager, works as part of a team,
and contributes to an overall marketing campaign or plan. The apprenticeship focuses on the knowledge
and skills required to define, design, build and implement digital marketing
campaigns using a variety of social media and online platforms.
The apprenticeship can be achieved alongside the Level 4 Chartered Institute of Marketing (CIM) Certificate in Professional Marketing via attendance at weekly evening sessions at the College. The Awarding Body at the CIM has commended Basingstoke College of Technology for the excellent standard of results achieved for assessments submitted in the July 2019 assessments session for the Digital Marketing module of the Certificate in Professional Marketing.