Join us at our Higher Education and Adult Courses Evening.
This is a Level 4 course that gives an understanding of the
wider role of marketing and insight into consumer behaviour. Essential
knowledge and skills to implement tactical marketing activities are given for
successful performance at an operational level.
To gain the Level 4 Certificate in Professional Marketing,
you will need to pass all three modules:
However, each module can be taken as a standalone to gain an
The Awarding Body at The Chartered Institute of Marketing
(CIM) has commended Basingstoke College of Technology for the excellent
standard of results achieved for assessments submitted in the Dec 2019
assessments session for the Marketing module of the Certificate in Professional
The module comprises three units with two learning outcomes
each. Each learning outcome will be covered by the related assessment criteria
and will be assessed by way of examination. By the end of this module you
should be able to:
Unit 1: The Marketing Concept
Unit 2: Analysis and Insight
Unit 3: Marketing Mix
Any one of the following:
If English isn’t your first language, you will also need to demonstrate that you’ve achieved one of the following English language qualifications within the last two years:
You will be required to complete a marketing diagnostic test.
The 2 hour examination comprises multiple-choice questions
to be completed in a controlled environment.
Completion of the full CIM Level 4 Certificate in Professional Marketing leads onto the CIM Level 6 Diploma in Professional Marketing.
To enrol on this course please email firstname.lastname@example.org with your contact details and attach your CV. The course tutor will contact you to discuss the course and will provide you with an enrolment code. When you have the enrolment code you can enrol on-line by clicking the button below.
Tel: 01256 354141