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This is a Level 4 qualification that gives you an understanding of the wider role of marketing and insight into consumer behaviour. You will learn the essential knowledge and skills to implement tactical marketing activities successfully when performing at an operational level.
To gain the Level 4 Certificate in Professional Marketing, you will need to pass all three modules:
Marketing
Integrated Communication
Digital Marketing
However, each module can be taken as a standalone to gain an award.
Subjects covered include:
Unit 1 – Marketing (Starts in September 2017)
Unit 2 – Integrated Communications (Starts in January 2018)
Unit 3 – Digital Marketing (Starts in March 2018)
Any one of the following:
If English isn’t your first language, you will also need to demonstrate that you’ve achieved one of the following English language qualifications within the last two years:
You will be required to complete a marketing diagnostic test.
Unit 1 Multi-choice online exam (2 hours)
Unit 2 Assignment - Professional report consisting of various tasks
Unit 3 Portfolio - Blog, website, email campaign, social media, evidence (tactical)
Completion of the full CIM Level 4 Certificate in Professional Marketing leads onto the CIM Level 6 Diploma in Professional Marketing
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