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This is a Level 4 course that gives understanding of the
wider role of marketing and insight into consumer behaviour. Essential
knowledge and skills to implement tactical marketing activities are given for
successful performance at an operational level.
To gain the Level 4 Certificate in Professional Marketing,
you will need to pass all three modules:
+ Applied Marketing
+ Planning Campaigns
+ Digital Marketing Techniques
However, each module can be taken as a standalone to gain an
The Awarding Body at The Chartered Institute of Marketing
(CIM) has commended Basingstoke College of Technology for the excellent
standard of results achieved for assessments submitted in the July 2019
assessments session for the Digital Marketing module of the Certificate in
The module comprises three units with two learning outcomes
each. Each learning outcome will be covered by the related assessment criteria
and be assessed by way of a portfolio/assignment.
By the end of this module you should be able to:
Unit 1: Digital Techniques
Unit 2: Digital Enhancement
Unit 3: Digital Management
Any one of the following:
If English isn’t your first language, you will also need to demonstrate that you’ve achieved one of the following English language qualifications within the last two years:
You will be required to complete a marketing diagnostic test.
The assessment will require submission of an assignment
based on a theme and an organisation of choice.
Completion of the full CIM Level 4 Certificate in Professional Marketing leads onto the CIM Level 6 Diploma in Professional Marketing.
To enrol on this course please email firstname.lastname@example.org with your contact details and attach your CV. The course tutor will contact you to discuss the course and will provide you with an enrolment code. When you have the enrolment code you can enrol on-line by clicking the button below.