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Marketing - Level 4 CIM Certificate in Professional Marketing: Digital Marketing

Higher Education

Course Overview

This is a Level 4 qualification that gives you an understanding of the wider role of marketing and insight into consumer behaviour. You will learn the essential knowledge and skills to implement tactical marketing activities successfully when performing at an operational level.

To gain the Level 4 Certificate in Professional Marketing, you will need to pass all three modules:

Digital Marketing


Integrated Communications

However, each module can be taken as a standalone to gain a module award.

The Awarding Body at The Chartered Institute of Marketing (CIM) has commended Basingstoke College of Technology for the excellent standard of results achieved for assessments submitted in the July 2017 assessments session for the Digital Marketing module of the Certificate in Professional Marketing. 

Course Content

The course covers the following units:

Unit 1 – Marketing (starts September 2017 and again in September 2018)

Unit 2 – Integrated Communications (starts January 2018 and again in January 2019)

Unit 3 – Digital Marketing (starts March 2018)

Entry Requirement

Any one of the following:

  • CIM Level 3 Introductory Certificate in Marketing qualification
  • CIM Level 3 Foundation Certificate in Marketing qualification
  • Any UK degree or international equivalent
  • Professional practice (suggested two years in a marketing role)


If English isn’t your first language, you will also need to demonstrate that you’ve achieved one of the following English language qualifications within the last two years:

  • IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above).
  • Cambridge Certificate of Advanced English grade B or above.


You will be required to complete a marketing diagnostic test:


Subjects covered include:

Unit 1 Multi-choice online exam (2 hours)

Unit 2 Assignment - Professional report consisting of various tasks

Unit 3 Portfolio - blog, website, email campaign, social media, evidence (tactical)

Where does this course lead to

Completion of the full CIM Level 4 Certificate in Professional Marketing leads onto the CIM Level 6 Diploma in Professional Marketing

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Course Outline

Course Code: JEBC023
Study Mode: Higher Education
Location: Basingstoke
Start Date: 28/03/2018
Duration: 10 Weeks
Start Date: 28 March 2018
Day & Time: Wed
Tuition Fees: £550
Registration Fees: £50
Exam Fees: £130 per unit
Fee Concessions
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Basingstoke College of Technology