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Marketing - Level 4 CIM Certificate - Digital Marketing

Higher Education

Course Overview

This is a Level 4 course that gives understanding of the wider role of marketing and insight into consumer behaviour. Candidates will learn the essential knowledge and skills to implement tactical marketing activities successfully when performing at an operational level.

To gain the full Level 4 Certificate in Marketing, you will need to pass all three modules:

  • Digital Marketing
  • Marketing
  • Integrated Communications

However, each module can be taken as a standalone to gain a module award.

The Awarding Body at The Chartered Institute of Marketing (CIM) has commended Basingstoke College of Technology for the excellent standard of results achieved for assessments submitted in the July 2019 assessments session for the Digital Marketing module of the Certificate in Professional Marketing.

Course Content

The course covers the following units:

Unit 1 – Marketing (starts Sept 2018 and again in Sept 2019)

Unit 2 – Integrated Communications (starts Dec 2018 and again in Dec 2019)

Unit 3 – Digital Marketing (starts March 2019).

Entry Requirement

Any one of the following:

  • CIM Level 3 Introductory Certificate in Marketing qualification
  • CIM Level 3 Foundation Certificate in Marketing qualification
  • Any UK degree or international equivalent
  • Professional practice (suggested two years in a marketing role)


If English isn’t your first language, you will also need to demonstrate that you’ve achieved one of the following English language qualifications within the last two years:

  • IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above).
  • Cambridge Certificate of Advanced English grade B or above.


You will be required to complete a marketing diagnostic test.


Subjects covered include:

Unit 1 Multi-choice online exam (2 hours)

Unit 2 Assignment - Professional report consisting of various tasks

Unit 3 Portfolio - blog, website, email campaign, social media, evidence (tactical).

Where does this course lead to

Completion of the full CIM Level 4 Certificate in Professional Marketing leads onto the CIM Level 6 Diploma in Professional Marketing.

How to Enrol

To enrol on this course please email professional@bcot.ac.uk with your contact details and attach your CV. The course tutor will contact you to discuss the course and will provide you with an enrolment code.

When you have the enrolment code you can enrol on-line by clicking the button below.


Enrol Now

Course Outline

Course Code: JEBC023
Study Mode: Higher Education
Location: Basingstoke
Start Date: 18/03/2020
Day & Time: Wed 6pm to 9pm
Duration: 10 Weeks
Tuition Fees: £680.00
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Basingstoke College of Technology I 2019