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Marketing - Level 6 CIM Diploma - Mastering Metrics

Higher Education


Course Overview

The CIM Level 6 Diploma in Professional Marketing is aimed at the professional marketer working in an operational, supervisory or management role who wishes to develop their knowledge and skills across a range of areas to succeed and progress their career in marketing.

To gain the Level 6 Diploma in Professional Marketing, you will need to pass all three modules:

  • Mastering Metrics
  • Digital Strategy
  • Strategic Marketing

However, each module can be taken as a standalone to gain an award.

Course Content

To complete the full CIM level 6 qualification you must complete all three units below

  • Unit 1 – Strategic Marketing 

  • Unit 2 – Mastering Metrics
  • Unit 3 – Digital Strategy

Entry Requirement

 One or more of the following is required to gain entry onto this qualification:

CIM Level 4 Professional Certificate in Marketing or CIM Level 4 Certificate in Professional Marketing

any relevant Level 4 qualification

* Foundation Degree in Business with Marketing

 * Bachelor’s or Master’s degree from a recognised university, with at least one third of credits coming from marketing content (ie 120 credits in Bachelor's degrees or 60 credits with Master's degrees)

professional practice (suggested two years marketing in an operational role) and diagnostic assessment onto Level 6


If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.


You will be required to complete a marketing diagnostic test.   This can be done at home.

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Course Outline

Course Code: JEBC032
Study Mode: Higher Education
Location: Basingstoke
Start Date: 12/12/2019
Day & Time: Thu 6pm to 8.30pm
Duration: 10 Weeks
Tuition Fees: £860.00
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Basingstoke College of Technology I 2019