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Level 2 Apprenticeship in Sales


Course Overview

Sales is a diverse sector with lots of opportunities for progression and success. If you enjoy building relationships and communicating with people, then this could be the apprenticeship for you. You will be working in a sales environment in roles such as a trainee sales adviser or a junior sales executive and learn the theory elements either one day a week at College or based in your workplace.

This apprenticeship is ideal for those who are seeking to start a career in sales.  It develops the skills and knowledge required for a successful career in a sales environment and focuses on the laws, regulations and ethics of sales; telephone or face to face selling; planning your time; and understanding how buyers think.

Course Content

The programme requires a selection of competency and knowledge based units

Mandatory units:

  • Time Planning in Sales
  • Complying with Legal, Regulatory and Ethical Requirements in a Sales or Marketing role
  • Deliver Reliable Customer Service

There is a wide range of optional units, allowing the learner to tailor the qualification to their job role, these include a range of competency and knowledge based units.

  • Selling Face-to-face
  • Selling by Telephone (Inbound)
  • Selling by Telephone (Outbound)
  • Inputting and Accessing Sales or Marketing Data in information Systems
  • Processing Sales Orders
  • Preparing and Delivering a Sales
  • Demonstration
  • Selling at Exhibitions
  • Monitoring Sales Deliveries
  • Supporting Customers in Obtaining Finance for Purchases
  • Generating and Qualifying Sales Leads
  • Meeting Customers’ After-sales Needs
  • Obtaining and Analysing Sales-related information
  • Obtaining and Analysing Competitor information
  • Buyer Behaviour in Sales Situations
  • Communicating Using Digital
  • Marketing/Sales Channels
  • Manage Personal Development
  • Participate in Meetings
  • Communicate Information and Knowledge

To complete the apprenticeship, the learner must also complete:

  • Functional skills for English, Maths and ICT at Level 1
  • Personal learning and thinking skills (PLTS)
  • Employment rights and responsibilities (ERR)

Entry Requirement

You will need GCSE English and maths at grade D/3 or above, or Level 1 Functional Skills, or successful completion of our Future Pathways course. You will need to be employed in a sales role (we can help with finding relevant employment).


This programme is delivered through a range of assessment methods including observations, discussions, case studies, knowledge questions and witness testimonies. The functional skills exams are online assessments, delivered in the work place. The principles units will be taught in the classroom, again there are options for this, to meet employer and learner needs.

Progression opportunities

  • Diploma in Marketing level 3
  • Diploma in Business Administration level 3
  • Diploma in Customer Service level 3
  • Diploma in Management level 3

How to Enrol

You can enrol directly onto this course if you have the entry requirements noted above.

If you would like to enrol but do not have the entry requirements please email information@bcot.ac.uk with your contact details or telephone 01256 306484.


Enrol Now

Course Outline

Course Code: MP32
Study Mode: Apprenticeship
Duration: 1 Year
Start Date: TBC.
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