Business

Along with the principles, strategies and techniques used to plan a digital marketing campaign, learners will gain an overview of areas including search marketing, search engine optimisation, Pay-Per-Click, email marketing, web analytics and mobile apps. 

They will explore the different social media platforms, how to apply them in the business environment and how to analyse their results, all with reference to data protection and digital etiquette.  

The principles of coding across different platforms, including programming languages and the components required to make web applications work, are also covered. 

Learners must be employed within the sector to enrol on the apprenticeship and have 5 GCSEs at Grade C / 4 or above, including Maths and English or equivalent

During the duration of the programme, the learner will have a dedicated assessor who will support their learning, development of competency and generation of evidence. This will also be supported between visits by information, advice, guidance and technical competence support.

The assessor will work with the learner and the employer in order to ensure that all learning needs are being met for both parties, in order to ensure successful progression
against all elements of the apprenticeship during the period of the programme. The knowledge modules and vendor qualifications will require formal teaching sessions.  They include:

Module 1: Principles of Coding
Module 2: Marketing Principles
Module 3: Digital Marketing Business Principle Vendor Qualifications

In order to pass the apprenticeship, the learner needs to successfully pass the End Point Assessment. This assessment is made up of a number of stages:

• A portfolio – this is a collection of evidence from real work projects
• A project – undertaken within a controlled environment (away from the day to day workplace) over the period of one-week
• An employer reference
• A learner interview – this is carried out via a face to face or remote call with an assessor from the end point assessment body, where questioning will be carried out around the contents of the portfolio and the project

The assessor from the end point assessment body will then decide whether to award successful apprentices with a pass, a merit or a distinction.