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Level 2 Apprenticeship in Retail


Course Overview

This apprenticeship programme includes learning about how retail staff assist customers when they purchase products and services, requiring a good understanding of the stock being sold The retail industry covers a host of businesses, from market stalls and independent shops to national chains and large superstores.  As a retail apprentice, your role will depend on your employer, you could be assisting:

  • Customers on the sales floor of a high street store
  • With purchases
  • In a specialist department, such as visual merchandising or stock control

This Apprenticeship is delivered in the workplace and will allow you to tailor units to suit your job role. The UK's retail sector is vibrant and offers many opportunities for early career progression. 

Course Content

The apprentice will learn of the various ways customers can shop and have the ability to process payments. Retail staff must deliver a quality service that exceeds customer expectations, as they are in direct contact with a wide range of people.

They will develop their skills by being motivated to complete a sale, ensuring the customer is happy with their purchase. Retailers can work in a variety of shops and establishments such as: small boutiques, large high street stores, supermarkets, and large department stores, however this can also include specialist retailers such as garden centres and home improvement.

Students will gain valuable knowledge and skills that can be used across the retail sector, as the behaviours within the role transfer across many different retail environments.

Some of the core competencies the apprentice will learn include:
  • understanding the customer profile of the business
  • knowing the vision and objectives of the brand
  • understanding the principles of operating commercially
  • knowing how the business positions itself against competitors
  • knowing how to determine and identify customer needs
  • understanding sales opportunities that take place throughout the year
  • understand the importance of brand reputation
  • know how to maintain appropriate levels of stock to meet customer demand.

Entry Requirement

Five GCSEs at grade 4 or above, including English and maths, or a relevant Level 2 qualification.

You will need to be employed, or find employment in the retail industry.


This apprenticeship is delivered through a range of assessment methods including observations, discussions, case studies, knowledge questions and witness testimonies.


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Course Outline

Course Code: MP76
Study Mode: Apprenticeship
Duration: 52 Weeks
Start Date: TBC.
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