This course is one of two modules required to obtain the Level 3 CIM Professional Digital Marketing Certificate. However, the course can be completed individually to receive an award.

This will provide an understanding of the key concepts and terminology used in marketing. On completion of the module, you will have knowledge and understanding of the role and function of marketing within organisations and the factors that influence consumer behaviour. You will also be able to identify key components of the marketing environment and have an appreciation of how to collect and utilise relevant information about the marketing environment.

Finally, you will be able to outline the concepts and elements which make up the marketing mix and understand how these are applied in a range of different contexts.