Course Introduction
This Skills Bootcamp in Digital Marketing is designed for:
- Individuals aiming to expand their business using Digital Marketing strategies. Whether you are just starting up or are well-established and want to take your business to the next level this course is just for you!
- Career changers looking for their first role in Digital Marketing.
- Individuals who wish to further their role and responsibilities with their current employer (please note, a small contribution from your employer will be required.)
- Unemployed learners who have an interest in Digital Marketing and want a career in the field.
In just 16 weeks, you'll gain invaluable knowledge of SEO, PPC, social media marketing, content marketing, and email marketing. Included in this Skills Bootcamp are workshops with local Digital Marketing experts too! For learners looking to gain employment in this field, there will be guaranteed interviews with local employers. You will also be given employability skills and have access to a CV writing workshop, a LinkedIn workshop and interview advice.
Don't miss this opportunity to take your digital marketing career to the next level.
Testimonials from students on this Skills Bootcamp include:
"Bob is a fantastic teacher. He is really knowledgeable about marketing and delivers lessons in a fun and engaging way."
"I found this course really rewarding! At just a few weeks in, I felt a lot more confident at work as a result of this course."
"I was attracted to the intensive, short-term commitment which allows me to fast-track my goals. I plan to become self-employed and utilise my newfound skills eventually. Bob is great, very approachable and a fantastic teacher."
"In person course which I find a better learning experience. I have now started a job as a marketing executive. One of the reasons I was offered the job was because I was taking this course."
- Marketing Essentials
The purpose of this module is to provide learners with an understanding of the essential principles of marketing and the critical role it plays in organisational success. Through a focus on marketing audits and analysis of the marketing mix, learners will develop the skills and knowledge necessary to formulate effective marketing strategies that can drive organisational effectiveness and success.
- Content and Channels
This module provides an understanding of how marketing channels are decided on and the impact this has on the types of content that can be created. It covers deciding the most appropriate choice of content and channels to ensure effective communications can be created to meet marketing objectives and target audiences.
Learners will also take part in interactive workshops with local Digital Marketing agencies, designed to show how the skills and knowledge they acquire throughout the course would be utilised in the workplace.
- Individuals aged 19 who live in the Hampshire area are eligible to sign up as learners.
- Either in work, self-employed, recently unemployed or returning to work after a break.
- A UK resident for at least 3 consecutive years and have the right to work in the UK.
- GCSE English and maths (or equivalent) at grade 4 or above.
- To successfully pass the course, you must commit to attending over 90%.
For the Skills Bootcamp, you will have an Initial and Final Assessment and present your course portfolio.
- Into employment routes or internal progression
You can apply for the Skills Bootcamp online. If you have any questions regarding our courses or how to enrol, please call us on 01256 306568.
Course Details
Course Code:
JEBL020
Study Mode:
Part Time
Location
Basingstoke
Duration:
16 Weeks
Start Date:
September 2026
Day & Time:
Wed 5.30pm to 8.30pm and Thu 5.30pm to 8.45pm
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